What You Need to Know to Reach and Engage Women as Consumers
By Kelley Connors Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are multi-taskers and jugglers trying to stay in control while working hard at many different things in their life. As a marketer, you must first understand women as consumers. You must know why health and wellness is important to them in their multi-dimensional roles as consumers, caregivers, career women and community leaders. Gone are the days when most women were stay at home moms or at least similar in their life paths and stages. Todays women are interested in health for a variety of reasons that relate to their multi-dimensional lives. Here Are My Top 4 Essential Strategies to Reaching and Engaging Women as Consumers: 1. Involve women in co-parenting or creating your messages with you. Informal, interactive research providing springboards for spontaneity helps create a more transparent, empowering and compelling messages your audience (women) wants to hear and trust. This is one of the most intuitive, and most effective marketing to women strategies. Remember, women love to share ideas, spontaneous feelings, dreams, fears an most of all information. Todays women are seeking information and readily sharing what they have read in health or self-help books, womens magazines and on the Internet. To create a dynamic exchange of information and ideas and to maximize spontaneity, host these natural gatherings in settings such as coffee lounges, spas and wellness centers, living rooms and restaurants. You may even want to create a mini TV talk show and discover salient issues that can propel your marketing efforts and build your business. 2. Position your message in a womans peripheral vision. Neither a full frontal attack nor splashy, expensive product or service-focused advertising will capture a womans attention and loyalty. Marketing to women successfully requires a careful consideration of their beliefs and values. This includes: Identifying creative approaches to connecting with the social and community causes that are important to women Aligning your brands essence and key messages to those social and community causes Reinforcing the role of a total wellness and lifestyle solution, rather than a product-centric or service-centric brand approach 3. Target women in life stages, not age stages. Identify the life stages, your targeted women prospects are living in today. For example, your targeted women prospects may be in their fitness phase, — the phase that usually takes place early in a womans life when its all about her own healthy body. Your prospects could be in their family-centric stage, which normally ranges from the early 20s to the 40s, when family comes first and children are growing, or she could be in the discovery stage which is more about the woman refining and expressing who she is. Or, your targeted women prospects may be a seasoned woman who is experiencing a surge in vitality in her love and sex life after 50. 4. Think mother-daughter bonding. Strong intergenerational influences can be found between women and their daughters, and between women and their mothers. Information and advice, especially related to healthcare, is solicited. It flows freely from one generation to another. Reinforcing this idea, Medelia Monitor Research recently revealed that 64 percent of women surveyed talk with their mothers on a daily or weekly basis. More than 41 percent say their moms are their best friends. Final Marketing to Woman Thoughts: Spark Dialog, Inspire Action & Profit from Women Consumers Remember, women are newly empowered decision-makers, purchasers and influencers. You can leverage that empowerment to your advantage. Building a brand, enhancing an organization or companys reputation, and building trust takes more than sending out controlled messages that speak to women in their multiple roles. Winning their minds and hearts means connecting with them and with their influences. This will give you greater credibility, visibility and involvement in your targeted prospects lives. Whether you are providing products or services that help women at home, work or play, you will be able to break through the spin to build trust and profit greatly from women consumers, if you take my advice and connect to them at all levels. With an extensive background in healthcarepublic relations, marketing, advertising and marketing to women, ,communications expert Kelley Connors can help your company or organizationconnect to women and their influences. If youre a pharmaceutical company,womens health and lifestyle businesses or health advocacy organization lookingto secure market share and influence, go to http://www.womenshealthpr.com Article Source: http://EzineArticles.com/?expert=Kelley_Connors http://EzineArticles.com/?What-You-Need-to-Know-to-Reach-and-Engage-Women-as-Consumers&id=434020 unsecure personal loan loan money to an african woman start up you decide payday loans liar josie vogel from amw toronto loans that do not verify income
